I’m trying out some new logo’s. I’m not sure how I feel about them. I think they still need some polishing but I’m not sure what. Perhaps this will be an evolution. The whole premise about the logo/concept is that nowhere you go (to a brewery), do you know the brewer unless you have the secret handshake. The brewer usually doesn’t own the brewery or even has an equity stake it in it. This is a shame as the brewer embodies the beer – and vice versa. This logo goes back to the late 1800’s where it was the brewer advertising himself and his product.
The last thing I want to do is come up with some cutsie name.